HI! I'M ALAN.
I am a dynamic marketer on a mission to build brands that are iconic in culture and meaningful to people’s lives.
I have an undergraduate degree in media studies from MIT and started my career at Nike. Since then, I have worked in various marketing roles for global brands in both the US and China.
I currently serve as Senior Brand Creative Manager at Samsung's newly established Marketing Center of Excellence in New York City. I am also an Executive MBA student at Columbia Business School.
I believe that great brands don't just move business, but they unlock human potential.
I am a part of a consumer-obsessed team that creates stories at the intersection of technology and culture. We look for meaningful ways to connect people to our brand and our products.
I was the head of brand marketing for the basketball category in the US. We were tasked to build and activate a challenger brand in the largest and most important market for the category business.