HI! I'M ALAN.
I am a dynamic marketer on a mission to build brands that are iconic in culture and meaningful to people’s lives.
I studied media at the Massachusetts Institute of Technology (MIT), and earned my MBA from Columbia Business School.
Over the past 10 years, I've worked in various marketing roles for global brands in both the US and China. I currently serve as Global Brand Director at 2K Games in California.
I believe that great brands don't just move business, but they unlock human potential.
I am responsible for defining overall brand strategy and leading marketing efforts that connect with gamers and ballers around the world. Our mission is to deliver meaningful experiences at the intersection of sports, technology and culture.
I was appointed to the newly established Marketing Center of Excellence to lead brand marketing for TV, audio, tablet and watch categories. Our consumer-obsessed teams told compelling stories that humanized technology.
I was the head of brand marketing for the basketball category in the US. We were tasked to build and activate a challenger brand in the largest and most important market for the category business.