HI! I'M ALAN.

I am a dynamic marketer on a mission to build brands that are iconic in culture and meaningful to people’s lives.

I have an undergraduate degree in media studies from MIT and started my career at Nike. Since then, I have worked in various marketing roles for global brands in both the US and China.

I currently serve as Senior Brand Creative Manager at Samsung's newly established Marketing Center of Excellence in New York City. I am also an Executive MBA student at Columbia Business School.

I believe that great brands don't just move business, but they unlock human potential.


SAMSUNG

I am a part of a consumer-obsessed team that creates stories at the intersection of technology and culture. We look for meaningful ways to connect people to our brand and our products.

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ADIDAS

I was the head of brand marketing for the basketball category in the US. We were tasked to build and activate a challenger brand in the largest and most important market for the category business.

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PENGDA

I teamed up with a group of former Nike executives to lead China's third largest sporting goods retailer in pioneering the industry's first-ever multi-brand concept stores.

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NIKE

I was a member of the category brand management team, partnering with cross-functional teams to adapt and implement global brand strategy for the basketball category in Greater China.

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