ADIDAS / US / '13
We launched a new shoe featuring an innovative outsole designed to help players make quick and explosive moves on the court. Our challenge was to deliver the benefit of quick in a fresh and disruptive way to the high school athlete.
Our campaign launched during the NBA Playoffs and told the story of how the Crazyquick shoe delivered an unfair advantage to three elite NBA point guards.
ADIDAS / US / '12
With D Rose sidelined by a season-ending knee injury, we needed to find a meaningful way keep the former MVP top of mind with our target consumer.
Our campaign provided fans with unparalleled access to D Rose while he recovered from his injury. The groundswell of support led to sustained conversations that carried into the launch of his 3rd signature shoe.