BEST TV DESERVES THE BEST TV

SAMSUNG / US / '15

Our challenge was to launch the all-new SUHD TV as the Next Big Thing in an increasingly commoditized TV market.  We needed to go beyond picture technology and find a culturally relevant way to tell our leadership story.

Our campaign was built around a singular consumer insight - people buy TVs, but it’s the content that they have a deeper emotional relationship with. So we leveraged the power of great TV to talk about a great TV.


CURVE CHANGES EVERYTHING

SAMSUNG / US / '14

Despite being the top-selling TV brand in the US for 6 straight years, our brand still trailed Sony in brand preference. Our challenge was to win over TV buyers with the launch of the world's first Curved 4K TV.

We introduced our product innovation through the lens of iconic characters and scenes in pop culture. The campaign helped Samsung become the most preferred brand in TV for the first time ever.