SAMSUNG / US / '17
To launch our flagship QLED TV, we needed fresh and unexpected communications that was every bit as breakthrough as the product itself.
Our campaign featured unique, dynamic visuals that iconized the "Q" and showcased key benefits in a distinctive, emotional way.
CURVE CHANGES EVERYTHING
SAMSUNG / US / '14
Despite being the top-selling TV brand in the US for 6 straight years, our brand still trailed Sony in brand preference. Our challenge was to win over TV buyers with the launch of the world's first Curved 4K TV.
We introduced our product innovation through the lens of iconic characters and scenes in pop culture. The campaign helped Samsung become the most preferred brand in TV for the first time ever.